At Pomann, we see radio as being every bit as visual a medium as film, a theater of the mind that allows for an infinite playground of possibilities. Which is why we like to be involved as early in the creative process as possible and bring our expertise to the table on day one. This allows us to understand the creative concept fully and come back with additional ideas, sound snippets and musical samples to enhance the idea and make sure we’re on the same page. We then provide a complete “pre-build” of the spot, so we can address timing issues and catch any misinterpretations before they turn into expensive corrections later – all before we start the final mix.
Writing for radio is not in everyone’s bloodline. So in addition to creative collaboration we also offer complete copywriting services, provided by dedicated radio copy specialists and backed by years of award-winning credentials. We can even have it translated to different languages, oversee trafficking and take care of licensing and talent payments.
- Script writing
- Foreign language translation & casting
- On-air trafficking